Francis Battersby
by Francis Battersby Wednesday, 13 March 2019

IT Strategy is now business strategy - it’s time to drive digital transformation

It Strategy Is Now Business Strategy   It’s Time To Drive Digital Transformation

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​The Chief Technology Officer (CTO) increasingly plays a vital role in the strategy of a business. What has been predicted for more than a decade is now a reality as the implementation and maintenance of software has become key to the success or failure of a business.

Having the knowledge of the CTO on the board of directors is the new norm as businesses fight to adapt with the changes that a digital transformation strategy can bring. If a business fails to bring the CTO into discussions, then they are at risk of falling behind the competition.


More than just a buyer


With an increasing reliance on technology to carry out day to day tasks, the CTO’s primary focus is no longer limited to securing software for their business. The role has evolved to reflect the value of an educated viewpoint on the intricacies of the technology a business uses. Having an input on the decision making process, the CTO gives the confidence needed for the board to reflect on the best way forward with their roadmap and effectively boost productivity.

Using SaaS (Software as a service) and cloud-based models, it’s essential now more than ever for CTO’s to have an influential position when it comes to digital innovation. Approaching the strategy from an analytical mindset, the CTO can focus on enhancing both the colleague and customer experience. For example, HR can dip into payroll technology and sales can buy into pipeline enablers.

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The ‘tech whisperer’


Developing APIs for the integration between different business processes allows for a better security dialogue around the business whilst managing data. If that’s through in-house or outsourced software, the aim is the same. By managing and analysing big data to coincide with the overall strategy of the business you can stay ahead in the digital information age.

Regarding recruitment technology as a whole, the role of the CTO is vital when it comes to growth in digital enterprise. Handling client and candidate data, the CTO needs to ensure that their firm stays compliant under GDPR. Furthermore, an understanding that all the data that is handled stays secure and is accessed by the right staff during the entire recruitment process as it is moved through system to system.

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