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What's the importance of PageSpeed Insights

2 months ago by Matt Comber

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Why Site Speed is Important

When someone lands on your site, you only have a few seconds to grab their attention and convince them to hang around and not bounce.

Quality content and a good-looking theme are important, but if your page loads slowly, you could lose people before they even get a chance to see your content.

According to Kissmetrics, nearly half of web users expect a site to load in two seconds or less, and they tend to abandon sites that don’t load within three seconds. While site speed is one of more than 200 signals Google uses to determine search rankings, and fewer than 1 per cent of search queries are affected by the site speed signal, it’s conversions that you need to worry about. A fast site will give your visitors confidence in your product or service and convince them to hand over their cash.

What is Google PageSpeed Insights?

Google PageSpeed Insights is a frustrating handy tool that analyzes your site’s front-end performance and offers optimization suggestions.

It scores your site from 0 to 100 points, with a score of 85 or above indicating a page is performing well.

PageSpeed Insights measures who a page can be improved based on:

Time to above-the-fold load: Elapsed time form the moment a user requests a new page and to the moment the above-the-fold content is rendered by the browser.
Time to full page load: Elapsed time from the moment a user requests a new page to the moment the page is fully rendered by the browser.

So how does PageSpeed Insights evaluate your site? It looks at the network-independent aspects of page performance: server configuration, the HTML structure of a page, and its use of external resources such as images, Javascript and CSS.

Testing your site with PageSpeed Insights can be an eye opener for anyone who hasn’t bothered to optimize their site, and also offers a great starting point for those looking to improve site performance.